Internet gurus make money because
they’re really good at marketing — often better at selling the dream than delivering real value. Here’s how they do it:
💸 1. They Sell the Idea of Success
- “I made $10k in a week — and you can too.”
- They create FOMO (Fear of Missing Out).
- They show lifestyle: Lambos, penthouses, “freedom.”
You’re not just buying info — you’re buying hope.
🧠 2. They Position Themselves as the Expert
- “I’ve already done it. Just copy me.”
- They build authority by posting screenshots, testimonials, and lifestyle content.
- Even if they made their money selling courses, not doing what they teach.
🛍️ 3. They Sell Info Products or Memberships
- Courses ($297 – $2,997+)
- Masterminds or Discord groups
- Affiliate programs with tiers
- Ebooks, templates, swipe files
Margins are insanely high because it’s all digital. No physical product to ship.
🔁 4. They Use Funnels That Convert
- Free download or webinar → upsell → premium course.
- Email lists, retargeting ads, scarcity (“Only 3 spots left!”).
- One-time offers, upsells, VIP access — all psychology-based.
👥 5. They Monetize Your Belief
You believe in your potential. That’s not bad — but they leverage that belief to make you think they have the shortcut.
Often, they:
- Sell a course on how to make money…
- By selling a course on how to make money…
- And so on. 🚨
🧭 So What Now?
Want to learn or grow a business? Absolutely. Just make sure:
- You’re learning from people who actually do the thing they teach.
- They’re transparent about how they really make money.
- You’re not just buying motivation — you’re buying a roadmap.